Communication
Digital communication
Sustainability and behaviour change
Climate change

Innovative communication strategies: Bridging science, storytelling and social media

Date

Feb 19, 2024

Time

11:00 - 12:15

Zoom link
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Innovative communication strategies: Bridging science, storytelling and social media

This seminar is organised in collaboration with the Initiative for Media Innovation (IMI).

"Alternative Futures" project by UNUECO Sci-Comm Lab & "Creating Memories of the Future" by HEC Lausanne and Montpellier Business School (associated project)

The "Alternative Futures" Project visualises future climate scenarios (2050) through immersive storytelling, combining academic research with interactive experiences. It aims to engage business and political leaders in Future Thinking by exploring the impacts of global temperature increases beyond +1.5°C, +2°C, and +3°C, through scientifically grounded yet creatively enhanced narratives that translate data into compelling stories that inspire action.

The Project also serves as a platform for academic research, including interdisciplinary studies like "Creating Memories of the Future for Intergenerational Decisions" by Montpellier Business School and HEC Lausanne professors. It aims to improve intergenerational decision-making in business through three key steps: using the Delphi method to develop a questionnaire to assess future-orientation in situational judgment tests; testing the questionnaire with a future-thinking nudge; and experimenting with VR scenarios to influence deciding pro-future generation(s).

Luka Biernacki
Luka Biernacki

Luka Biernacki is a strategic communications expert and co-founder of UNUECO Sci-Comm Lab, a Lausanne-based nonprofit focused on scientific, creative, and tech-based research on human communication, learning, and knowledge sharing. Luka specialises in turning data into compelling narratives, helping organisations share their vision through digital, and interactive formats. His work is centered on climate change and nature, sustainability, green technology, and science.

Ewa Lombard
Prof. Ewa Lombard

Ewa Lombard is an assistant professor of sustainable decision-making at Montpellier Business School. Her research focuses on play-and-work, purpose, foresight, and intergenerational decisions. She holds a doctorate in cognitive neurosciences and is a specialist in psychology of financial decision-making. She teaches "future thinking", gives scenario workshops and writes hard science-fiction.

Co2nséquences: YouTubers and scientists joining forces in climate change awareness

Reducing CO2 emissions is the central issue of our time. Reducing some of these emissions requires individual action that is difficult to promote or encourage. We are trying to meet this challenge with the help of scientists and YouTubers.

With Co2nséquences, we work with web influencers to share their visions, but also to show or explain the impact of some of our everyday actions, and to highlight solutions that can help reduce our carbon footprint. From the energy mix, to electric mobility, but also the island of Samso in Denmark and the melting of glaciers in Switzerland, the project attempts to tackle all the issues surrounding climate change and decarbonisation. With more than 2 million views for season 1, we are hoping to reach over 5 million views with this project.

Jonathan Lemieux
Jonathan Lemieux

Jonathan Lemieux is producer at Nous Prod, a Lausanne-based audiovisual production company. The latter was founded with the aim of producing content that make a strong contribution to society. From feature films to web series, Nous Prod develops a wide variety of formats, working with professionals able to decipher and translate current social issues. Our editorial line aims to encourage changes in behavior for a more sustainable and resilient world.

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